The mental health of children is of significant concern today, according to Giraffe Insights recent Little Voices survey:
WHAT'S ON MY MIND
10–12-year-olds express concern about their own mental health
10–12-year-olds worry about the mental well-being of their friends
This growing concern is rooted in several factors, as children grapple with unprecedented levels of stress and pressures. These unique challenges include navigating pandemic-related disruptions in their education, coping with family illnesses, enduring substantial academic demands, and coming of age in a post-COVID world during a cost-of-living crisis. Additionally, the rise in social media usage has exposed them to new forms of anxiety, including cyberbullying and unrealistic beauty standards. These issues are reshaping their experiences and are affecting their general well-being
Kids have tactics in place to help them deal with stress, often involving a combination of talking about their feelings and finding ways to distract themselves from their worries.
Top activities when feeling sad:
This underscores the importance of brands playing a supportive role in addressing the challenges children face.
% agree “could do more to help me understand and support my mental health”
Moreover, parents share the perspective that brands have the potential to make a positive impact.
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HALF
47%
41%
33%
52%
57%
7 in 10
64%
62%
58%
41%
44%
Kids believe they could be better supported, by those around them:
Parents do share these concerns about their children’s mental well-being:
52%
43%
