Children are profoundly shaped and influenced by the world around them, affecting their well-being, perspectives, and overall development. Growing up amidst significant world events and historical moments, today's childhoods encompass a blend of joy and real-world concerns. Results from our recent KATS survey found that:

THE WORLD AROUND ME

The top ten topics that tend to concern them are:

Children are notably susceptible to the influences of their surroundings, and this susceptibility can significantly affect their mental well-being.

65% of children aged 10 to 12 express worries about the rising cost of living, with 30% of them noting that it has a direct impact on their mental health. Furthermore, 64% are anxious about their parents' ability to cover bills, and 32% are concerned about running out of food.

These concerns paint a vivid picture of the challenges and anxieties that children face in their daily lives. 

To learn more about the findings from our research and or to understand how children see themselves in the world around them please get in touch.