TOYS & BRANDS IN THE HOME

Children's toy and brand preferences vary based on their age and gender. It's crucial not to generalise their interests and to acknowledge these differences. Here's a breakdown of what children are currently requesting from their parents across different age groups: 

Kids are heavily influenced by advertising 

of kids ask their parents for something they have seen in an advert at least once a week  

Most asked for products:

When it come to the favourite brands, there are some firm favourites: 

It is crucial to stay on top of kids' favourite brands across a range of category, as kids have significant influence over parental purchasing decisions:

of parents say their children have some influence over their purchases   

agree they always buy brands their children prefer    

We also ask parents what brands they have purchased for their children, here is the definitive list of the most popular toy brands in kids homes right now: 

When it comes to spending their own money, kids know what they want, even if that means saving up for it. 

Most likely to spend pocket money on:  

Understanding these preferences and purchasing dynamics is vital when catering to the desires of children in the market, we regularly check in to see what kids are asking for and talking about, to find out more please get in touch. 

Toy brands purchased by parents: