THE GATEWAY TO GAMING

Today’s generation of kids have access to electronic devices like never before, and it’s no surprise they’ve become avid gamers. Ask a kid their favourite game, and they’ll eagerly share stories of their Minecraft villages, Fortnite battles, or the latest skins for their avatars in Roblox.

In recent years, gaming has firmly embedded itself into the entertainment preferences of children. This surge is driven by technological advancements, widespread accessibility, and accelerated by the increased interest during the Covid-19 pandemic. The diverse array of appealing gaming titles, combined with social multiplayer features and immersive interactivity, has created a truly captivating and engaging place to play!

Mobile is the gateway to gaming

Mobile gizmos are the gateway to gaming, the most used devices by kids to play video games. Access to mobiles and tablets have played a pivotal role in the uptake of gaming among this young audience. On smartphones and tablets children have access to a world of high-quality games, often for free, anytime, anywhere.

As kids grow older, gaming becomes an increasingly significant part of their daily lives. To them, gaming is a means of escape, offering a place to have fun and interact with friends online. Over a relatively brief period, the amount of time that children aged 10-12 devote to gaming has expanded rapidly, making it a prevalent weekday activity today. This shift has led to a reduction in time spent on other activities, such as watching live TV.

Following their introduction to gaming via mobiles and tablets, gaming consoles increasingly become a desirable gizmo among kids. The appeal of console gaming increases for gamers due to the truly immersive gameplay experience, high-quality graphics, and the ability and to play with friends through local multiplayer and online communities.

After being introduced to gaming through mobiles and tablets, gaming consoles become more and more appealing to kids. The appeal of console gaming increases for gamers due to the truly immersive gameplay experience, high-quality graphics, and the opportunity to engage with friends through local multiplayer and online communities.

Easy to use, and set-up, with an affordable price point, the portable Nintendo Switch is the most popular gaming device for kids:

In order to truly understand kids’ worlds’, it is essential we understand how they access the gaming world and how they are spending their time in the metaverse.

For more information about how kids are spending their time in the metaverse please get in touch.

52%

of kids have access to a

Nintendo Switch