The playground is a buzz with chatter about new toys, the latest must-watch TV shows, recently-released movies, and the latest updates in their favourite video games. These trending topics are constantly evolving, making it vital to stay engaged, as they often foreshadow future purchases. This highlights how children significantly impact each other's future buying decisions, emphasizing the importance of staying informed about the playground's ever-changing discussions.

PLAYGROUND BUZZ

Come back next month for the latest or get in touch to find out more about current trends among kids.

At Giraffe Insights we regularly engage with children to stay updated on the latest hot topics. Every month we talk to kids to understand the conversations dominating the conversations on the playground

Certainly, while boys and girls on the playground might tend to lean toward different topics, there are still plenty of commonalities, particularly when it comes to gaming. Girls are more inclined to discuss Roblox over football or Minecraft, but it's worth noting that they're not excluded from those discussions. The disparities in preferred subjects are far less pronounced today, with both genders equally likely to engage in conversations about Minecraft and Paw Patrol for example.

The hot topics are often changing as brands seek to keep kids engaged and micro topics explode into the mainstream. Get in touch to discover which brands and content are gaining popularity.

In addition to considering gender, it's crucial to consider the evolving interests of children as they grow older. The youngest children typically engage in discussions about toys and TV-related content, which significantly impacts their playtime activities and the conversations they have with their friends. As kids get older, gaming and gaming-related content starts to take centre stage in their playground conversations.

Brands that incorporate tie-ins with popular franchises, along with longstanding products like Lego and NERF, consistently hold the top positions as the most frequently discussed brands. By attentively listening to these conversations, our team at Giraffe can proactively identify emerging micro-trends before they reach mainstream recognition, allowing us to spot valuable brand opportunities.

For more information about these conversations or to ask your own question please get in touch.