Kids have a big say over what appears on the TV screen, but they don’t have full control of the remote! Shared family viewing moments are still very much a part of family life. The notion that family members are consistently isolated in separate rooms, each engrossed in their individual content on personalised devices, is largely a misconception.

Parents and children frequently come together to share viewing experiences, creating a captivating a family moment, and a unique opportunity for brands to connect with both parents and children at the same time.

Family viewing time is a power place for brands and products, it stands out as the primary moment where kids exert their influence, ranking as the top opportunity for kids to impact purchasing decisions made by their parents.

FAMILY MATTERS

The effectiveness of family viewing time can vary depending on the age of the child. To discover more about crucial viewing moments throughout the day, feel free to reach out to us!